India Water Purifier Market Scope and Developments in the Market, Growth Drivers, Upcoming Forecast 2023

Water purifiers are no longer considered to be consumer durables limited to affluent households. Increasing awareness coupled with lower prices have increased the penetration of water purifiers across lower income groups and rural households in the country. Reverse osmosis (RO) technology embedded in modern water purifiers is the most popular category.

Water purifiers range from simple water filters to advanced purifiers using membrane technology for water filtration followed by disinfection with ultraviolet (UV) lamp filters. Water purification has evolved, from using clay to filter out the sediments, to advanced water purification technologies that use electricity and the internet.

Import of household type water filters by value has grown at a compound annual growth rate (CAGR) of ~15.2%, where in terms of volume, it has gone down at a CAGR of ~21.5% during FY 2014 to FY 2018 due to a reduction in customs duty. Bangladesh is the largest importer of water filters for homes both in terms of value and volume for FY 2017 and FY 2018, followed by Philippines, Indonesia and Sri Lanka among others.

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Key growth factors
- Manufacturers are producing affordable water-purifying units in order to penetrate the market. The price of water purifiers range from INR 500 - INR 20,000. Low-cost purifiers are easy to maintain and the refilling/refurbishing cost is also not very high.
- India has the world's highest number of people who are without access to clean water. Moreover, challenges such as acute shortage, excessive salinity, and depleting underground water reserves plague the water distribution system. The proportionate levels of total dissolved solids (TDS), hardness, chlorides, and nitrates among others responsible for water contamination, have exceeded the permissible limits in certain parts of Mumbai, Delhi, Bangalore, Lucknow, Pune, Hyderabad, Kolkata and Chennai.

Threats and key players:
- Water purifiers are considered to be a push product requiring considerable concept selling in rural markets, and penetration of water purifiers in rural India is also lower due to economic factors, poor sales and lack of distribution networks.
- Eureka Forbes Limited, KENT RO Systems Limited, Blue Star Limited, Hindustan Unilever Limited and Tata Chemicals Limited are some of the major players operating in the Indian water purifier market.

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Table of Contents:

Chapter 1: Executive summary
Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Water purifier market definition and structure
Chapter 4: Water purifier market - overview
4.1. Residential water purifier market size & growth forecast - value-wise
4.2. Porter’s five forces analysis

Chapter 5: Water purifier market - segmentation
5.1. Company-wise market share - percentage split
5.1.1. Eureka Forbes
5.1.2. Kent RO
5.1.3. Livpure
5.1.4. Others
5.2. Organized vs unorganized – percentage split

Chapter 6: Trade analysis
6.1. Export of home insecticides
6.1.1. Value-wise
6.1.2. Volume-wise
6.1.3. Country-wise
6.2. Import of home insecticides
6.2.1. Value-wise
6.2.2. Volume-wise
6.2.3. Country-wise

Chapter 7: Key growth drivers of the market
Chapter 8: Key deterrents to the growth of the market

Chapter 9: Competitive landscape
9.1. Product benchmarking – Top five players
9.2. Blue Star Limited
9.2.1. Corporate information
9.2.2. Business description
9.2.3. Products and services
9.2.4. Key people
9.2.5. Financial snapshot (total income, net profit/loss)
9.2.6. Key ratios
9.2.7. Business segments, geographical segments
9.3. Hindustan Unilever Limited
9.3.1. Corporate information
9.3.2. Business description
9.3.3. Products and services
9.3.4. Key people
9.3.5. Financial snapshot (total income, net profit/loss)
9.3.6. Key ratios
9.3.7. Business segments, geographical segments
9.4. Tata Chemicals Limited
9.4.1. Corporate information
9.4.2. Business description
9.4.3. Products and services
9.4.4. Key people
9.4.5. Financial snapshot (total income, net profit/loss)
9.4.6. Key ratios
9.4.7. Business segments, geographical segments
9.5. Eureka Forbes Limited
9.5.1. Corporate information
9.5.2. Business description
9.5.3. Products and services
9.5.4. Key people
9.5.5. Financial snapshot (total income, net profit/loss)
9.5.6. Key ratios
9.5.7. Business segments, geographical segments
9.6. Hi-Tech Sweet Water Technologies Private Limited
9.6.1. Corporate information
9.6.2. Business description
9.6.3. Products and services
9.6.4. Key people
9.6.5. Financial snapshot (total income, net profit/loss)
9.6.6. Key ratios
9.6.7. Business segments, geographical segments
9.7. KENT RO Systems Limited
9.7.1. Corporate information
9.7.2. Business description
9.7.3. Products and services
9.7.4. Key people
9.7.5. Financial snapshot (total income, net profit/loss)
9.7.6. Key ratios
9.7.7. Business segments, geographical segments
9.8. LG Electronics India Private Limited
9.8.1. Corporate information
9.8.2. Business description
9.8.3. Products and services
9.8.4. Key people
9.8.5. Financial snapshot (total income, net profit/loss)
9.8.6. Key ratios
9.8.7. Business segments, geographical segments
9.9. Livpure Private Limited
9.9.1. Corporate information
9.9.2. Business description
9.9.3. Products and services
9.9.4. Key people
9.9.5. Financial snapshot (total income, net profit/loss)
9.9.6. Key ratios
9.9.7. Business segments, geographical segments
9.10. OKAYA Power Private Limited
9.10.1. Corporate information
9.10.2. Business description
9.10.3. Products and services
9.10.4. Key people
9.10.5. Financial snapshot (total income, net profit/loss)
9.10.6. Key ratios
9.10.7. Business segments, geographical segments
9.11. Panasonic India Private Limited
9.11.1. Corporate information
9.11.2. Business description
9.11.3. Products and services
9.11.4. Key people
9.11.5. Financial snapshot (total income, net profit/loss)
9.11.6. Key ratios
9.11.7. Business segments, geographical segments

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